I know what your talking about, I see it all the time and it really does bother me as a coach, I yell during the match, but after the match is over you need to leave it on the mat, help the kid learn what he could have done differently to try to get the win next time.
I have a question as a coach, I dont work with our younger kids much but I do some we have some 6 year olds that while we are teaching will mess around, it makes it hard at this time, my question is what do you do at this age? Also what do you do as the kid gets older say 12 and 14