I believe that cheerleaders are a sort of entertainment in between matches. The days can get long and boring and they may make you laugh sometimes. i.e. Last year at the Chanute wrestling tournement some certain cheerleaders were wearing air bras. And when one of them walked across the mat to give a medal to a kid on the podium, she fell and actually bounced up and down a couple of times. And when she got up one side of the bra was full of air and the other side had very little air, so she was very lopsided. It lightened up my entire day and made waiting worthwile.