Hey Hovpen.... The Big Twelve made about 12 Million last year on the bowl games alone. Thats the conference as a whole. Take a look at the total money the TV packages all inclusive comes to in this country every single year. Talking about Billions of dollars here. Now factor in the dollars TV pays to do Volleyball. Football is subsidized???? YOu bet it is, by TV. They make a fortune or they wouldn't play it. The motivator is money. It should be attached to the NCAA logo$